Diego Santa
Founder and editor of PronosLab
A follower and researcher of European football, and a developer by trade. He founded PronosLab to treat predictions the way any serious data should be treated: with a public method, figures anyone can check and the misses in plain view. He reads and approves every analysis before it is published.
What he does at PronosLab
Leads the model and the data
He defines how each probability is calculated: an in-house statistical model (Poisson and Elo) fed with official data on fixtures, tables, absences and line-ups. He leads the development of the platform and decides what goes into the model and what stays out.
Reads and approves every analysis
The analyses are drafted by artificial intelligence agents from that data, and an automatic checker verifies every figure. He then reads the text and approves or rejects it. The ones he approves carry his name and the date.
Publishes every result
Each prediction is sealed before kick-off and, after the match, we publish whether it was right or wrong. The full record is open and can be downloaded.
Keeps the site independent
PronosLab has no agreements with bookmakers, links to none and shows no odds. Its revenue model is the Premium subscription and advertising unrelated to betting.
His work in figures
How he decides what gets published
- Probabilities, never certainties. No text promises a result.
- Every published figure exists in our database and comes from an identifiable source.
- If an analysis does not hold up, it is rejected and redone. A probability is never adjusted by hand.
- Changes stay visible: an updated prediction keeps its version history.
- No betting vocabulary or promotion, in any language.
Background
- Independent digital strategist and full-stack developer, working under his own brand, SeoDiegoSanta.
- He has built and runs more than 20 digital projects for businesses in education, food and hospitality, real estate, motor and travel.
- His specialisms are web development (PHP, MySQL and Python), data measurement and analytics, search visibility and server administration.
- Specific training in search advertising (he earned Google's Ads Search professional certification in 2023), Meta advertising, writing for digital platforms and version control with Git.
- He follows the major European leagues and UEFA competitions every day; they are the only subject PronosLab covers.
That work is where the house rule comes from: if it cannot be measured and checked, it is not published.
Contact
For corrections, press enquiries or collaborations, write to us through the contact page. Corrections are reviewed and, where justified, applied and flagged.
Page updated on Wednesday 11 November
